Automobili Pininfarina is a relatively young company with a rich heritage rooted in the legendary Italian design firm, Pininfarina S.p.A. Founded in 2018, Automobili Pininfarina is a subsidiary of Mahindra & Mahindra, an Indian multinational conglomerate with a strong presence in the automotive industry. The brand leverages the storied history and design expertise of Pininfarina S.p.A., which was established in 1930 by Battista "Pinin" Farina. Over the decades, Pininfarina S.p.A. has been synonymous with stunning automotive design, creating iconic vehicles for prestigious manufacturers such as Ferrari, Alfa Romeo, and Maserati.
Automobili Pininfarina was launched with the aim of developing and producing ultra-luxury electric vehicles, combining the design prowess of Pininfarina with cutting-edge EV technology. The company's vision is to create high-performance, sustainable, and luxurious cars that represent the pinnacle of automotive excellence. As a testament to its heritage, Automobili Pininfarina named its first production model "Battista" in honor of the founder of Pininfarina S.p.A., Battista Farina.
Under the guidance of CEO Michael Perschke and Chairman Paolo Pininfarina, the company has quickly made a name for itself within the high-end electric vehicle market. The Battista electric hypercar, unveiled in 2019, has been a key milestone in the company's journey, showcasing Automobili Pininfarina's commitment to sustainability, performance, and world-class design. With plans to expand its product lineup, Automobili Pininfarina aims to continue pushing the boundaries of innovation while staying true to its design heritage and dedication to a greener future in the automotive industry.